Gabe Cook
Taste Chairman

My name is Gabe and I am The Ciderologist. I have a passion for cider and perry which has enabled me to work across the cider industry for the last decade, in the UK, New Zealand and now all around the world.

I've worked for all sizes and types of cider maker, from a traditional farmhouse producer, all the way up to the world's largest. Along the way I've made cider, developed cider, advocated cider and judged at National and International cider competitions across the globe.  I've even presented a bottle of cider to the Queen. You could say I know my apples.

It is my mission to celebrate this wonderful drink, and to ensure that the drinks trade, and ultimately the consumer, is aware of the diversity and quality of cider and perry across the globe.

Lee Cook
Design & Packaging Chairman

As a founding partner of CookChick, Lee has 25 years’ experience in the branding and packaging sector.

After leaving Design Bridge as a Creative Director he and partner established CookChick in 2005 to specialise in brand creation & development within the premium drinks and beauty sectors.

Having worked on major re-designs for Gordon's Gin and Drambuie Whisky Liqueur, Lee is currently working with a number of artisan spirit, wine, craft beer & cider clients including Thatchers, Adnams, Concha Y Toro & Pernod Ricard.

Using his vast experience Lee is courageous yet pragmatic, intrepid but wise. He loves to challenge expectations to engage and inspire.