Raise your brands' profile, prestige and credibility with retailers and consumers
Welcome to the International Cider Challenge
Now in its 12th year, The International Cider Challenge is the most authoritative, respected and influential cider competition in the world.
The ICC is the premier event in promoting and rewarding outstanding quality cider. It is the ideal way to benchmark your cider against its competitors and enhance your customer base and stockists.
The competition is founded on a rigorous and independent judging process, which serves to reward and celebrate the diversity and range of varying styles of international cider.
Ciders entered into the tasting categories will be blind tasted by an expert panel of independent judges and assessed according to their taste, appearance and aroma. Ciders entered into the design and packaging awards will be judged against a set design brief and scored on initial impact, originality, creativity, innovation and relevance to target market.
Medals and trophies will be awarded with the results published in Drinks Retailing.
|Oct 14||Open for entries|
|Jan 24||Warehouse Open|
|Mar 03||Entry Deadline|
|Mar 17||Bottle delivery Deadline|
WHY ENTER THE INTERNATIONAL CIDER CHALLENGE
Being part of the ICC carries a number of significant benefits. It acknowledges the skill of the producers, and is an internationally recognised symbol of quality frequently displayed on bottle labels. Retailers, restaurateurs, bar owners and wholesalers are justifiably proud of the range of award winning ciders they carry. Drinks lists promote ICC award-winners directly to the consumer and can influence their buying decision. In short, a medal or trophy can help increase your sales!
- Raise your brands’ profile, prestige and credibility with retailers and consumers
- Demonstrate your commitment to product quality, innovation and new product development
- Increase product sales
- Boost awareness of your brand in the media via extensive editorial and press coverage in Drinks Retailing News and its industry-leading media partners
- Be tasted by renowned international industry judges
- Use the ICC awards logo on packaging and as part of your own promotional plan
- Discover how your brand stands up against its competitors in the eyes of our expert judges
- Opportunity for medal-winning products to be available and tasted at an awards event
We’ve been making cider in Somerset for four generations, and it’s a great thrill to be recognised by the ICC in 2021 with a Trophy and Gold Medal for Thatchers Katy, and Silvers for two of our Cider Barn single varietals. Thatchers Katy is a cider we’ve been crafting for over 20 years, and its appeal is as strong as ever thanks to its fine, distinctive character. It’s testament to the amazing skills of our cider makers, their dedication to quality, and their passion for innovation that we’ve been honoured with these awards that are highly valued as a mark of excellence in cider making by ourselves, retailers and consumers.
Coming from a small country without any real cider heritage, it is a huge honour for Murbudu Cider to recieve the flavoured cider trophy and several medals in 2021! The trophy not only helps our brand and the promotion of baltic style cider, but also affirms out commitment to making the best cider we can and sticking to our unique regional style. The ICC has given us the opportunity to show off our achievements globally and let the world know about Latvian cider!
We are absolutely thrilled to have won the overall Supreme Champion Trophy for our Alexandra Blush MTC within the prestigious International Cider Challenge 2021. This award is very close to our hearts as so much love, dedication and hard-work has gone into perfecting this new cider.
As a South African cider producer, this award has been a huge leap for us; it has given us global recognition as well as showcasing the quality of our cider on an international scale”.