Terms and Conditions

The International Cider Challenge (ICC) is organised by Agile Media Ltd. The company address is Agile Media Ltd, Jubilee House, 56-58 Church Walk, Burgess Hill RH15 9AN

By entering the ICC the entrant will be deemed to have read and understood these rules and be bound by them. These rules include any instructions set out with the ICC entry process.


  • The ICC is open to anyone who produces, markets or sells cider from any country, including distillers, producers, distributors, agents, pr agencies, independent retailers, retail chains, supermarkets and wholesalers.
  • All ciders must be entered with the permission of the brand owners.
  • All ciders entered must be commercially available for retail, and in sufficient quantities for it to be reasonable to expect them to be available until at least early 2026. No specially prepared samples will be accepted.
  • The brand name you enter will be published in International Cider Challenge magazine, online at www.internationalciderchallenge.com and on the certificates. The ICC takes no responsibility for brands spelt incorrectly during the booking process
  • Please adhere to the deadlines set out on this website. Late entries may not be accepted.
  • Entries will only be accepted by completing the full entry process online along with the payment of the appropriate entry fee.
  • There is no limit to the number of products that may be submitted but each product is a separate entry and subject to a separate entry fee.
  • Any entry form which is incomplete, late or illegible and which does not otherwise comply with these rules, will be deemed invalid.


  • Entrants are responsible for ensuring their sample(s) arrive in time for the judging including completing any necessary customs clearances.
  • Entrants are responsible for ensuring their sample(s) arrive safely and in suitable condition for judging. Samples must be securely packaged. The organiser takes no responsibility for products damaged in transit.
  • Entrants are responsible for all shipping costs. Entrants must ensure their samples are labelled and sent as Delivered Duty Paid (DDP) through their shipping agent.
  • Entrants are responsible for any customs duty, taxes or other costs incurred on samples entering the UK. Should the Organiser incur any liability in connection with excise duties or any other costs these shall forthwith be reimbursed fully by the entrant. These are payable even though the samples are not for commercial use.
  • Entrants must include the official ICC address label, issued at time of entry, clearly on the outside of any packages sent. Failure to apply this label may result in your samples not being accepted at the ICC warehouse.
  • Samples must be in date for consumption on 5th August 2024.
  • All samples delivered to the ICC must be accompanied by a label translating the brand name into English where appropriate.
  • Any sample which is late or damaged or which does not otherwise comply with these rules will be deemed invalid.
  • Sample products and any supporting marketing materials will be retained by the Organiser and will not be returned.


  • Entries may be withdrawn any time up to 14th June 2024, subject to a 50% administration charge. After this date, entry fees are non-refundable.
  • Duplicated entries will not be refunded. Please check that your agent or producer has not already entered the same cider brand.


  • Payment terms for invoices are strictly 15 days (or prior to judging if sooner). Please note that if payment or proof of payment is not received prior to judging then products will be removed from the competition. Agile Media Ltd takes no responsibility for the returning of any products received on this basis.


  • The ciders will be blind tasted by an expert and independent panel of judges selected by the organiser. The judges will give the products a score accordingly. The score is intended as a guide for judges only in determining which medal should be awarded. Bronze, Silver and Gold medals will be awarded according to a consensus reached by the judging panel. The best of the best will be awarded Trophy medals.
  • The Organiser reserves the right to move ciders into the appropriate category, if deemed to be incorrectly entered.
  • The judges’ decision on all matters concerning the competition is final and legally binding. No correspondence will be entered into.
  • The organisers reserve the right to alter the judging panel and categories without prior notice to entrants. In all respects, the agreed judging decision is final.


  • Winners will be notified of results by email using contact details provided during the entry process.
  • All results notified to winners are embargoed until the publishing date outlined in the notification email.
  • A list of medallists will appear in on www.internationalciderchallenge.com and in the International Cider Challenge supplement once judging is complete. Product images may also be used.
  • Participants consent to their names and photographs being used in any competition publicity unless otherwise requested in writing.


  • Any award winner may publicise its award provided the year in which it was won is stated.
  • Those awarded medals may publicise their award in association with the relevant product provided the year in which it was won is stated. Those awarded are granted a non-exclusive, non-transferable license to use the International Cider Challenge medal logo in connection with its own award for a period of 3 years from the date it is issued.